Analysis of Macro and Micro Environment of Microsoft Corporation Research Paper

Analysis of Macro and Micro Environment of Microsoft Corporation - Research Paper Example   The company, founded by Bill Gates and Paul Allen in 1975, revolutionized the concept of personal computer usage by introducing the Graphical User Interface (GUI) Windows Operation system in 1985. Microsoft Corporation, working with a vision of seeing a computer at every desk and in every home, operates in over 60 countries.  Ã‚   For a company to make correct strategic choices in crafting its long-term business strategies, it should gain a clear understanding of the organizational environment. The trends in the macro environment will not only indicate current market conditions but also the long-term implications, which the company should gear itself to intercept in the future (Thomson & Strickland 2003). Macro environment analysis can be facilitated by a PESTLE analysis, which assesses Political, Environmental, Social & Cultural, Technological, Legal and Economic influences, which bears upon the organization. Some of the current developments in the Political environment include the liberalization of closed economies and the greater level of foreign trade. While this opens up new markets like China, it also fuels competition from the likes of India offering cheap outsourcing options. Recent turbulent conditions marked by escalated terrorist attacks disrupt the overall operations of the world markets. The political instability is also curbing the potential for industrial development, which is crucial for the growth of companies such as Microsoft Corporation.