Education Timeline Essay

Education Timeline Antiria Jenkins HIS324: History of American Education Instructor: Timothy Kilgore November 12, 2012 http://prezi. com/vcesi_y4xome/history-of-american-education-timeline/ Education in the United States has faced great changes toward development in the past hundreds of years. At the beginning, during the Colonial Era, the principles of education were mainly based on those already used by European nations at the time. However, the country began to adopt its own approaches toward teachings given different social, political and religious practices (Rippa 9). 1635The first Latin Grammar School (Boston Latin School): Founded on April 23, 1635, in Boston, Massachusetts, it is known as the first public school and oldest existing school in the United States. The Latin grammar curriculum was designed for boys 8 to 15, based on European Schools in a Puritan area. Schools were to prepare boys for college and the service of God. Protestantism believed that education was needed so that individuals could interpret the bible. 1751American Academy founded by Ben Franklin: The demand of skilled workers in the middle of the eighteenth century led Benjamin Franklin to start a new kind of secondary school, thus, the American Academy was established in Philadelphia. American high schools eventually replaced Latin grammar schools. Curriculum was geared to prepare students for employment. Academies eventually replaced the Latin Grammar Schools and some admitted Women. 783Introduction of Noah Webster’s Speller: Noah Webster published the A grammatical Institute of the English language, also known as, â€Å"the blue-back speller. † This was the most widely circulated of the early American textbooks and like Webster’s American Dictionary it strived to establish a national identity as well as the United States’ linguistic and cultural independence of England. As the first popular American textbo ok, the introduction of Noah Webster’s speller stands as a significant event in the history of American education. 817(April 15, 1817) Connecticut Asylum for the Education and Instruction of Deaf and Dumb Persons: The Connecticut Asylum at Hartford for the Instruction of Deaf and Dumb Persons opens. It is the first permanent school for the deaf in the U. S. Thomas Hopkins Gallaudet and Laurent Clerc are the school’s co-founders. In 1864, Thomas Gallaudet’s son, Edward Miner Gallaudet, helps to start Gallaudet University, the first college specifically for deaf students. 824First State-Supported School Established: Originally named the Boston English Classical School and established in 1821, the school was renamed the English High School in 1824 and also, during that year, became the first-state supported common school. The adoption of the English High as a state-supported common school is a significant event in the history of American education as it was, essent ially, the first public school. 1855Abolition of Segregation of Schools in Massachusetts: Following the case of Roberts v. Boston, the state of Massachusetts abolished segregation in their schools. The victory would be the first in a long battle lasting nearly an entire century. This was the first law to oppose segregated schools in the United States and is, therefore, a significant event in the history of American education. 1856The First Kindergarten: In the United States Margarethe Schurz founded the first kindergarten in Watertown, Wisconsin, in 1856. Her German-language kindergarten impressed Elizabeth Peabody, who opened the first American English-language kindergarten in Boston in 1860. The kindergarten was much more influential in the United States and in the northern part of Europe which encouraged the National Education Association to begin a kindergarten department in 1874, and later, teachers founded the International Kindergarten Union in 1892. 1896The Laboratory School of the University of Chicago (First Progressive Laboratory):John Dewey, the father of the progressive education, established the first laboratory school for testing the progressive educational method. This would lead to a popular trend in education adopted by schools during the first half of the twentieth century. Progressive education emphasizes cultivation of problem solving and critical thinking skills through hands-on learning activities. 1905 Carnegie Foundation for the Advancement of Teaching: Founded by Andrew Carnegie in 1905 and chartered in 1906 by an act of Congress, the Carnegie Foundation for the Advancement of Teaching is an independent policy and research center. The Foundation encouraged the adoption of a standard system for equating â€Å"seat time† (the amount of time spent in a class) to high school credits which is still in use today. This system is known as the â€Å"Carnegie Unit. 1939 The Wechsler Adult Intelligence Scale (first called the Wechsler- Bellevue Intelligence Scale): This scale was developed by David Wechsler and is intended to measure human intelligence reflected in both verbal and performance abilities. It introduces the concept of the â€Å"deviation IQ,† which calculates IQ scores based on how far subjects’ scores differ (or deviate) from the average (mean) score of others who are the same age, rather than calculating them with the ratio (MA/CA multiplied by 100) system. Wechsler intelligence tests, particularly the Wechsler Intelligence Scale for Children, are still widely used in U. S. schools to help identify students needing special education. 1944 The Servicemen’s Readjustment Act of 1944 (GI Bill of Rights): Bill signed into law on June 22, 1944 by President Franklin Roosevelt during World War II. The GI Bill affords military veterans government funding to pursue or continue educational goals following their service. The GI Bill not only compensates veterans for their service, but has also been responsible for the growth of American colleges and universities. 1954 Brown v. Board of Education of Topeka: On May 17, 1954, The U. S. Supreme court ruled in Brown v. Board of Education that separate schools did not provide equal education to students and therefore banned the segregation of schools nationwide with a ruling of (9–0) decision stated that separate educational facilities are inherently unequal and declared unconstitutional. 1958 Defense Education Act of 1958: The Defense Education Act of 1958 was signed into law on September 2, 1958 by the United States government during the cold war in reaction to the successful launch of the Soviet satellite Sputnik. The Soviets’ scientific success motivated the U. S. government to fund the U. S. Office of Education’s establishment of scientifically and mathematically centered curriculum. The act contained ten titles designed to improve the nation’s schools. 1964 Civil Rights Act of 1964: The Civil Rights Act of 1964 signed on July 2, 1964 by President Lyndon B. Johnson banned discrimination in all federally funded programs and outlawed major forms of discrimination against racial, ethnic, national and religious minorities, and women. This law helped to further the ruling of Brown v. Board of Education as many schools had continued segregation. The Civil Rights Act of 1964 financially, â€Å"cut-off,† institutions, such as public schools, which promoted discrimination of any and all types and gave leverage to the movement. 1965 The Elementary and Secondary Education Act (ESEA): The Elementary and Secondary Education Act (ESEA) was passed on April 9, 1965 s a part of the â€Å"War on Poverty. † It emphasizes equal access to education and establishes high standards and accountability as well as provides federal funds to help low-income students, which results in the initiation of educational programs such as Title I and bilingual education. 965 The Higher Education Act: The Higher Education Act was signed on November 8, 1965 to strengthen the educational resources of colleges and universities and to provide financial assistance for students in postsecondary and higher education. It increased federal money given to universities, created scholarships, gave low-interest loans for students, and established a Nationa l Teachers Corps. 1965 Project Head Start: The Head Start program started in the summer of 1965 as an eight week summer program for children from low-income communities going into public school in the fall (Styfco and Zigler, 2003). The program provided preschool classes, medical care, dental care, and mental health services (Kagan, 2002). 1975Education for All Handicapped Children Act now known as The Individuals with Disabilities Education Act (IDEA): requires public schools to make available to all eligible children with disabilities a free appropriate public education in the least restrictive environment appropriate to their individual needs and requires public school systems to develop appropriate Individualized Education Programs (IEP’s) for each child which will reflect the individualized needs of each student. 002 The No Child Left Behind Act: On January 8, 2002, NCLB was signed into law. NCLB supports standards-based education reform based on the premise that setting high standards and establishing measurable goals can improve individual outcomes in education. The Act requires states to develop assessments in basic skills. States must give these assessments to all students at select grade levels in order to receive federal school funding. All students are required to meet the standards establish by NCLB at the accountability of educators. 2004 H. R. 350, The Individuals with Disabilities Improvement Act (IDEA 2004): reauthorizes and modifies IDEA. Changes, which take effect on July 1, 2005, include modifications in the IEP process and procedural safeguards, increased authority for school personnel in special education placement decisions, and alignment of IDEA with the No Child Left Behind Act. The 2004 reauthorization also requires school districts to use the Response to Intervention (RTI) approach as a means for the early identification of students at risk for specific learning disabilities. RTI provides a three-tiered model for screening, monitoring, and providing increasing degrees of intervention using â€Å"research-based instruction† with the overall goal of reducing the need for special education services (Re-authorization, 2004). The history of education has been influenced multiple times over the past years. In some shape, form, or fashion, the many changes have affected many lives, especially those with disabilities. Going from segregation to desegregation, women involvement in education and fighting for equal education of those individuals with disabilities has not only marked historical events but has brought togetherness among all races and genders. Without these historical events in shaping education, the world would be at a standstill. References Dewey, John. 1938 (1963). Experience and Education. New York: Collier Books Kagan, J. (2002). Empowerment and education: Civil rights, expert-advocates, and parent politics in Head Start, 1964-1980. Teachers College Record, 104(3), 516-562. Re-authorization of the IDEA 2004. Retrieved November 5, 2012 from http://www. nj. gov/education/specialed/idea/reauth/ Rippa, Alexander. Education in a Free Society. Eighth Edition. New York: Longman, 1997. 3-107. Print. Styfco, S. , & Zigler, E. (2003). Early Childhood Programs for a New Century. Reynolds, A. , & Wang, M. (Eds. ) The federal commitment to preschool education: Lessons from and for Head Start (pp. 3-33). Washington, D. C. : Child Welfare League of America, Inc.

History of Coca Cola Essay

About the Company: The first signs of the Coca-Cola Company started out in Atlanta in 1886 when a pharmacist named John Pemberton developed a caramel colored carbonated drink and sampled it to customers. Soon after, the drink was for sale at five cents a glass, selling about nine glasses a day in the local pharmacy. After Pemberton’s death in 1888, an Atlanta businessman named Asa Griggs Candler, secured the rights to Coca-Cola for a total of $2300 and it was at this time that Coca-Cola transformed from an invention into a business. Over the next several years, through coupons, advertisement, and sampling, the demand for Coca-Cola continued to grow making it necessary to open syrup plants in Chicago, Dallas, and Los Angeles. In 1899, two lawyers secured the rights from Candler to sell Coca-Cola in portable bottle sized serving, as opposed to only being offered in the soda fountains. Not realizing the popularity bottles would have, Candler sold the rights for just one dollar. Going into the new century, Coca-Cola continued to see rapid growth moving into other countries including Canada, Panama, Puerto Rico, France, and Cuba to name a few. From having just two bottlers in 1990, Coca-Cola had almost 1000 bottlers in 1920. Over the next twenty year, focus was on introducing the beverage around the world with much success. After 70 years of success with Coca-Cola, the company began introducing other flavored beverages including Fanta ®, Tab ®, Fresca ®, and Sprite ®. The company’s presence was growing more and more internationally in countries such as Cambodia, Turkey, and Paraguay. In1971, the company was selected to be the only company allowed to sell packaged cold drinks in The Peoples Republic of China. During the 1980’s, Diet Coke was introduced and the company made an attempt at developing a new improved formula for Coca-Cola. While this had good test panel results, when the new formula was introduced on the market, the public begged for the old formula to be reinstated. The public opinion eventually won and Coca-Cola Classic was back on the shelves. The 1990’s  brought other new beverages to the line up including Dasani ® bottled water, Powerade ® sports drink, and Barq’s ® root beer. The company continued to move into other countries including East Germany and India. By 1997, the company was up to over 1 billion servings of their product a day and continually growing. Coca-Cola started out as an experiment in a pharmacy selling just nine glasses a day and now has over 500 brands world wide selling over 1.7 billion servings per day. Even with the tough economy, Coca-Cola has continued its growth and remains to be a beverage that consumers reach for da ily, not just in the United States, but all over the world.

TCP Essay Example | Topics and Well Written Essays - 2500 words

TCP - Essay Example The two paradigms are first, international marketing gives a vast and an unlimited scope at which marketing can be approached and second, the multidimensional nature of international market brings along several uncontrollable factors that need to be strategically dealt with in order to succeed in the global business environment. International Marketing strategy of a firm can be grouped in the SLEPT grouping factors, which are social, legal, economic, political, and technological. A brief overview of these factors gives a clear picture of the reasons and implications behind International Marketing strategies being followed by firms operating globally. A case of Hyundai Motors would help understand the implication of SLEPT factors better. All businesses consist of certain uncertainties as there is no guarantee of stability in the growing competitive market. Like all business ventures, Hyundai also has some of the limitations in their business. They are as follows: Risk Factors - In the course of its business, Hyundai is exposed to a variety of market and other risks including the effects of demand dynamics, commodity prices, currency exchange rates, interest rates, as well as risk associated with financial issues, hazard events and specific assets risk. Whenever possible, we use the instrument of insurance to mitigate the risk. Business Risk- The automotive industry is very capital intensive. Such investments require a certain scale of operation to generate viable returns. These scales depend on demand and to continue with the growth, momentum is needed to be viewed (Maarif, n.d.). With modernization, there is a phenomenal change in the behaviour and demands of consumers. The consumers are now ready to accept the products of the outside countries with ease. This psychology has lead to easy acceptance of the products of the company, worldwide. The easy and smooth functioning of

Some of the best buildings and structures in the world Essay

Some of the best buildings and structures in the world - Essay Example Over the years, several constructions have been added to the main building: the executive office (1902), the east wing (1942), a bomb shelter and penthouse (1952). The center of activity of the White House is the west wing with the oval office of the president and offices of the staff. The grounds of the building cover about 7 hectares and are embellished with gardens, lawns, trees and fountains (â€Å"White house,† 2012). The Shard London Bridge, which is also referred to as the Shard of Glass, London Bridge Tower, and the Shard, is a skyscraper situated next to London Bridge Station. The building is designed as a spire-like sculpture which rises from the Thames. Architectural style is Neo-Futurism. The Shard is the tallest building in the European Union. It has 87 floors and is 310 in height. In fact, it is 95 stories tall, and level 72 is the highest habitable floor. The architect of the Shard project decided that the spire-like form would suit the skyline of the city due to the fact that it recalls the church steeples. In the construction, about 11,000 panes of glass were used. Glass panes reflect the sky, and, consequently, the appearance of the building changes with the changes in the sky and weather. The Shard is used for multiples purposes, and, in accordance with its official website, it is created for people to live, work, and relax. There are offices, restaurants, hotel, residences and The View from The Shard, the highest viewing gallery in the United Kingdom are in the building (â€Å"The Shard,† 2014). Petronas Twin Towers are a pair of skyscraper buildings situated in Kuala Lumpur, Malaysia. Petronas Towers are among the tallest buildings in the world, after Taipei 101 and Burj Khalifa. Architectural style is Postmodern. The towers were built to serve as a main office of the national petroleum company of the country, Petronas. The two towers are identical in their plan. Each of them is

Referring to the 5 main problems of philosophy, show how each of the Essay

Referring to the 5 main problems of philosophy, show how each of the readings (Plato through Descartes.) - Essay Example Analysis of Knowledge The philosopher defined knowledge with level of doubt which is basically the contrast of certainity (Jerry 33). The philosopher Plato argues about mathematics denoting the logic. His work considerably influenced logic, linguistics, mathematics, set theory, and philosophy, particularly philosophy of language, metaphysics and epistemology. The true belief is already mobilized to resemble a modal logic and possibility of including world’s semantics. Epistemology has received greatest attention although it still lacks formal representation (Jerry 16). The concept of scientific inventions are currently dwelling much on metaphysics which is far much beyond human perception as the concern gets deeper relying on three main factors, for instance, God mind and soul, which are unique to an extent that man kind is not able to understand. Descartes embraces the principle deployed in order to be certain (doubtless). However, the philosopher acknowledge that everything within the earth shall be over and they an existing by their nature. This affirms that Descartes fears and recognized that God is Omni present. In metaphysics, and is determined to derive the ultimate reality in the existence between man, nature, mind and all matters that ad related to ultimate reality personal view on Meta physics (Jerry 19). Despite the human perception on God’s creation, people do think that they have the ability to let God’s work change. This is totally a perception which still requires a lot of argument both physically and through the bible to determine the reasons ass to why man in working with perception instead of ajusti9ng to the requirements. The religion philosopher clearly indicates that our God is not far from Earth, his prayers for many (Jerry 23). Ethically, the slave trade that erupted in the USA, which lead to death of thousands

English-zen story Essay Example | Topics and Well Written Essays - 500 words

English-zen story - Essay Example Yet, when he was caught by the master, instead of rebuking him for his misdeeds, the master felt pity and gave his clothes. This was a virtue of sharing since the prowler came long down to visit without getting something out. The thief was amazed. He accepted the gift and ran away. The master then was pondering the poor thief by wishing to give him the moon. In the short Zen story, human nature is manifested. It is natural to human to seek and desire to obtain what they need for survival. The thief did whatever to sustain his desire of having things even in a wrong way. While the master living contented in a small hut has everything he needs in his way to live out happily. He did not even think twice about giving his clothes to the thief but he showed care and love. The moon represents the naturally bountiful of needs which human needs. If only the thief though of any other way of means to survive, the earth which is the human habitat has created by God with complete things which the basic needs of human are ample. One must only be resourceful in the rightful way. The earth's resources are free and abundant. What human need to do is to make use of it in the right approach. Freedom is always there but there are limitations. Freedom is freedom in true sense when it is utilized in the rightful way.

SMALLVILLE STORY Essay Example | Topics and Well Written Essays - 250 words

SMALLVILLE STORY - Essay Example The three women, believed to be working for a powerful and notorious narcotics trafficking organization, are members of a local burglary ring. During the time of their arrest, the police officers found 60 articles of clothing, several firearms, and large quantity of electronics. The crime rates in Smallville have been on the rise in the last six months. â€Å"Based on our investigations so far, we have reason to believe that the suspects are members of a burglary ring that has operated in Smallville for at least six months,† said Smallville police officer, Henry Jankins. The investigations into the thefts have begun. The police will use the tips from the injured store attendants, and the goods found at the women’s residence. From there, the police, working with DEA, will uncover the drug trafficking business. A report from the police indicated the women, Lisa Belkin, Gertudis Cano, and Jenifer Wade are investigated for burglary and drug related charges. The suspects, all women who are in their late 20’s have been allies of a criminal enterprise. At their most innovative, the employees who watched the women steal from the store recorded the number plates of the late-model Lexus SUV that the women used to drive away. The police will use this evidence to connect the women to the store

Bio-Terrorism Research and Development Essay Example | Topics and Well Written Essays - 750 words

Bio-Terrorism Research and Development - Essay Example These pathogens have high probabilities of bioterrorism use because they can be disseminated fast and without difficulty; would simply need minimal amounts to cause and spread diseases; and would cause high levels of morbidity and mortality (Perlin, 2008). Category A agents, being the highest risk agents, are top priority in research efforts. Category B agents create the second highest threat.  Category C agents are the emerging communicable disease hazards (â€Å"Potential Bioterrorism Agents,â€Å" 2010). Biological agents such as anthrax, botulism, plague, smallpox, tularemia, and viral hemorrhagic fevers (â€Å"NIAID report claims great progress in biodefense research,† 2010), are cheap substitutes to conventional weapons. Preferred by terrorists, these pathogens have easy accessibility; rapid production and distribution; low detection and high potentials for causing national disturbance (â€Å"Potential Bioterrorism Agents,â€Å" 2010). Since 2002, the National Institute of Allergy and Infectious Diseases (NIAID) has shown remarkable progress in the development of measures to counteract bioterrorist attacks. Basic research programs comprise the latest designation and financial support of eight regional academic centers for biodefense research and rising transmittable diseases. All strains of pathogen genomes with high-risk for bioterror use are sequenced and determined of possible viral and protozoal bioterrorism infection. Researchers are given grants to study the deterrence, identification, and cure of diseases caused by bioweapons. The NIAID research targets on the development of effective vaccines and precise diagnosis (â€Å"NIAID report claims great progress in biodefense research,† 2010). Mucosal immunities are studied on areas of infection, such as the respiratory organs and oral passages since potential bioweapons are most likely to infect those areas (â€Å"Introduction to Biodefense Research,â₠¬  2010). Proposed efforts to

Samsung Going Global Essay Example for Free

Samsung Going Global Essay Almost one in five televisions shipped during the third quarter of 2009 had a Samsung label on it. Thats according to DisplaySearch, a market research company that tracks sales of TVs. As The Wall Street Journal noted on Wednesday, Samsungs 17. 2 percentand growingshare of the worldwide TV market is a big deal. No company has had a 20 percent share of televisions since TVs were first sold. The speed with which Samsung has overtaken its competitors is fairly remarkable as well. Just four years ago, the company lagged behind Sony, who was then the king of the new flat-panel scene. Since passing Sony in sales, Samsung has doubled the number of TVs it ships every year. Samsung shipped 38 million TVs last year, according to DisplaySearch, and a goal for 2010 is to sell 45 million TVs. Sony, meanwhile, has floundered in the market it once dominated. Its worldwide market share of flat-panel TVs is 5. 9 percent, according to Display Search. Thats behind LG (14. 8 percent), Panasonic (6. 9 percent), and TCL Electronics/RCA/Thomson/Alcatel (6. 6 percent). For Samsung, broad consumer acceptance of flat-panel technology has been a boon, and it appears that the company plans to milk it. Of the 38 million TVs the company shipped last year, 27. 5 million were liquid crystal displays, or LCDs, and 3. 5 million were plasma displays. An executive told the Journal that Samsung wants its total number of flat-panel sets to increase to 39 million this year. Samsung has been one of the major manufacturers pushing LCD technology with light-emitting diode, or LED, backlighting, as well as Web-connected sets, and focusing less on new display technologies such as organic light-emitting diode, or OLED, technology.

Weimar Republic Essay Example for Free

Weimar Republic Essay The WR began after WWII the Treaty of Versailles was signed by the Germans and forced to have a democracy rather than a monarchy. The Government from the start was full of problems with its economy, social and political areas, what made it worse was the Great Depression in 1929. The WR was vulnerable to a number of attacks from many different areas including the Nazi party and its leader Hitler. It was attacked for its constitution, unfamiliar structure and its inability to quickly restore Germany. The Nazis appealed to their audience with its foreign and domestic policies, its authoritarian rule, propaganda radical policies and Hitler’s Charisma. After many problems challenging the WR, it collapsed in 1933 and the Nazis thrived from this. The Treaty of Versailles was signed in 1919 by the WR and was a huge hit on Germany and its people. The treaty was seen by Germans as the loss of Germany’s image of a great nation with a powerful military. As a result the WR was often called the ‘November Criminals’ and accused them of the idea of the ‘Dolchstoss(stab in the back)†. Most of this was due to the fact that the allies forced Germany to pay the harsh terms of the war reparations amounting to 60 billion dollars. The WR’s obvious economic problems and the public’s view on them made it look like it was inevitably going to collapse. Hitler used the idea of ‘November Criminals’ and the Treaty of Versailles as propaganda to show the shame that the WR brought on Germany. In one video it is shows Hitler ripping the Treaty of Versailles in front of the crowd causing a frenzy of high German spirit. The WR as a democratic system was very new to the Germans as they were used to an authoritative monarchy. Germans had a â€Å"rich monarchical tradition that had substantial success under authoritative moulds of government† which made it difficult to accept the democracy. Another problem faced by the WR was that the constitution clause of the Reichstag being that of proportional representation which meant a political leader for every party. This was troublesome as it was difficult to find a majority because of many conflicting perspectives. The fire in the parliamentary building in 1933, which some believe the Nazis started, was a situation used by Hitler to show the failure of democracy. He also took advantage of Article 48. In years later when Hitler has much power he completely contrasts the WR policies by being a single powerful dictator and making policies to get rid of all opposition by any means as shown in the ‘Night of the long knives†. In 1924 to 1929 Germany was surprisingly paying the reparations rather quickly. During this period Stresemann agreed to the Dawes Plan, the system of loans from the United states helped Germany get back on its feet which got rid of the French in the Ruhr that troubled the Germany people as well as the WR. â€Å"The Dawes Plan sounded the signal for a period of recovery, the scope and intensity of which were unparalleled in recent German History†. This period of stability however fell due to the depression in which the stock markets crashed. Unemployment soared and many lived in poor conditions. The German people had last all hope in the Weimer republic and started looking for radical change like the communists and the Nazis. As a result, Hitler became popular and made promises to the military and to the industrialists that Germany would return to greatness once again. Hitler exploited the trust of the German people to its fullest during these times of hardship so he could gain support to become in full control of the German state. The depression was a main factor in Hitler’s success and the rise of the Nazi party. The weakness of the WR were truly revealed by Hitler and showed its shame and thus gaining support from the public. â€Å"The depression put the wind into Hitler’s sails†

Micro Environment Of HSBC

Micro Environment Of HSBC The whole world is now getting so much competitive and diversified. So the business organization doing business globally must have to make their strategy in different way that will give them competitive advantage in the competitive global market. So the aim of this assignment is to show how an organization is making its global strategy and what the competitive advantages are they getting from this business strategy. As required, Hongkong and Shanghai Banking Corporation (HSBC) is selected and analyzed in this assignment. The HSBC Group has a history, which is unique. Many of its principal companies opened for business over a century ago and they have a history rich in variety and achievement. The inspiration behind the founding of the bank was Thomas Sutherland, a Scot who was then working as the Hong Kong Superintendent of the Peninsular and Oriental Steam Navigation Company. Realizing the considerable demand for local banking facilities both in Hong Kong and along the China coast and he helped to establish the bank in March 1865. Then, as now, the banks headquarters were at 1 Queens Road Central in Hong Kong and a branch was opened one month later in Shanghai. Throughout the late nineteenth and the early twentieth centuries, the bank established a network of agencies and branches based mainly in China and South East Asia but also with representation in the Indian sub-continent, Japan, Europe and North America. In many of its branches the bank was the pioneer of modern banking practices (Company overview) This assignment includes analysis of the business environment of this organisation by analysis of the micro and macro environments and using different analysis techniques. Such as: SWOT Analysis, PEST Analysis etc. This also covers the analysis of the industry of the organization, the impact of globalization on the organization, and the international market where it operates its business. 1.1 Micro Environment of HSBC Group Stakeholders: Stakeholders of HSBC are always getting the preference. There are different stakeholders of HSBC. Such as: Shareholders Media Publics Government Citizen-action publics Local publics General publics Internal publics Suppliers: suppliers form an important link in the companys overall customer value delivery system. HSBC maintains a strong relationship with all the suppliers of this bank around the world. So they always cooperates the bank in any type of needed. Customers: The bank tries to target mainly five types of customer markets. These are as: Consumers, business clients, reseller market, Government, and international customers. HSBC mainly maintains strong relationship with international customers for long term profitability. Competitors: Competitors are the people to make the business environment dynamic and lead them to identify different new ideas of doing business. They always make a good competitive environment and maintain a formal and cooperative situation of business. Market intermediaries: Marketing intermediaries are composed of all the individuals or companies who help in the promotion, selling, and distribution of the companys products or services. They play an important role to make sure the growth of the organization. 1.2 Macro Environment of HSBC Group External climate: A key part of the Groups business strategy, announced in 1998, is the creation of a global brand featuring the HSBC name and hexagon symbol. The symbol is now a familiar sight around the world. The Group has embarked on the next phase making the HSBC brand universally synonymous with its core values of integrity, trust and excellent customer service. Economic: Through the process of listening to individuals needs and then acting in partnership to deliver the right solutions, HSBC is committed to help the clients make the most of their financial assets. This states the most favorable economic situation. Political and legal environment: HSBC operate on a global basis, but also work on a local level to ensure the cross-border differences are identified and any related benefits exploited. HSBC teams of specialists ensure that whether you need solutions across the world, regionally, or locally, and they have the skills, expertise, and resources to deliver them. They automate as many functions as possible, even as ensuring retains control. So they have to cope up with the political and legal environment of the whole world. Cultural environment: HSBC claims that they are the people to talk to if anyone wants the following: Global cash flow co-ordination Enhanced risk management Improved security and audit controls Minimized costs and reduced operating expenses Maximized liquidity, returns and interest benefits This culture makes the organization popular to the customer and the customer can be satisfied by the service of the bank. Resources (capital, people and natural): The Hexagon logo of HSBC derives from HSBCs traditionally flag, a white rectangle divided diagonally. The design of the flag was based on the cross of ST. Andrew, The Patron Saint of Scotland. HSBC brand corporate identity represents what HSBC wants its brand to mean to its customer. It is derived from the group. Without these resources it has also a large amount of capital resources and a large group of expert and trained employees. Technology: HSBCs basic drives are Higher Productivity, Team Orientation, and Creative Organization, Customer Orientation. The essence of HSBC brand is integrity, trust, and excellent customer service. It gives confidence to customers, value to investors, comfort to colleagues. HSBC is a prudent, cost conscious, ethically grounded, conservative, trustworthy international builder of long-term customer relationships. 1.3 SWOT Analysis of HSBC SWOT analysis is a process of situational analysis. Evaluating a firms strengths, weaknesses, opportunities, and threats through a SWOT analysis is an easy process that provides valuable insights relating to critical issues affecting an organization. SWOT analysis: The internal and external situations can provide valuable information which can come in handy at times. The SWOT analysis categorizes the internal organizational factors as strengths and weaknesses and the external situational aspects as opportunities or threats. The strengths can be used for building a competitive advantage, whereas weakness may hinder the process. The purpose of SWOT analysis is to identify crucial factors for realizing the goals. The internal factors of an organization can be considered as strengths or weaknesses depending upon their impact on the organization. These may include all 4Ps, personnel, manufacturing capabilities, finance, etc, whereas external factors are technological changes, macroeconomic factors, socio-cultural changes and legislation, as well as changes occurring in the marketplace. SWOT analyses of HSBC are as follow: Strengths HSBCs strengths are its resources that lie in: Cost advantages from proprietary know how is very favorable. It has a great value of Patents and trademark HSBC has Influential brand names It also has access to natural resources Accessible distribution network Weakness The weakness can be lack of certain strengths that include: Lack of patent protection Deprived of access to main distribution channels Weak brand name High cost structure Inaccessible natural resources Opportunities The assessment of external environment may bring forth certain new opportunities for HSBC, which are as follows: Technologies innovations Elimination of international trade barriers An untapped market need Threats Unfavorable changes in external environment may pose threat to the organization. Some of them are as follows: Consumers shift to different brand Arrival of substitutes Strict regulations Growing trade barriers 1.4 PEST Analysis of HSBC 1. Political Factors This exercise dissects the political, governmental, and legal aspects of a particular business. Both local and global environments are studied because federal, state, local, and foreign governments are major regulators, deregulators, subsidizers, employers. 2. Economic Factors Economic analysis, a comprehensive study of national, regional, and global economic performance and trends, represents a highly important phase of strategy development for planned, start-up, and growing businesses 3. Social Factors The social component of strategic analysis relates to assessing the social, cultural, demographic, and environmental profiles of addressable markets. 4. Technological Factors Technology is a business enabler that has revolutionary impact on the actual conduct of business. It contributes to achieving desired business productivity and efficiency. Technology is one of the key drivers of modern business firm. As an international organization HSBC try to adopt modern technology always. So this will give preference to the firm. 2.1 History of Bank Industry The history of banking begins with the first prototype banks of merchants of the ancient world, which made grain loans to farmers and traders who carried goods between cities. This began around 2000 BC in Assyria and Babylonia. Later, in ancient Greece and during the Roman Empire, lenders based in temples made loans and added two important innovations: they accepted deposits and changed money. Archaeology from this period in ancient China and India also shows evidence of money lending activity(Peter Garber, 2001). Banking, in the modern sense of the word, can be traced to medieval and early Renaissance Italy, to the rich cities in the north such as Florence, Venice and Genoa. Perhaps the most famous Italian bank was the Medici bank, established by Giovanni Medici in 1397. The development of banking spread from northern Italy through Europe and a number of important innovations took place in Amsterdam during the Dutch Republic in the 16th century and in London in the 17th century. The financial crisis of 2007-2008 caused many bank failures, including some of the worlds largest banks, and provoked much debate about bank regulation. In the Late-2000s financial crisis caused significant stress on banks around the world. The failure of a large number of major banks resulted in government bail-outs. The collapse and fire sale of Bear Stearns to JP Morgan Chase in March 2008 and the collapse of Lehman Brothers in September that same year led to a credit crunch and global banking crises (Jean-Charles Rochet, 2008). In response governments around the world bailed-out, nationalized or arranged fire sales for a large number of major banks. These events spawned the term too big to fail and resulted in a lot of discussion about the moral hazard of these actions. 2.2 The Extent of Globalization and Current Internal Issues According to Modelski, globalization is a historical process which is characterized by a growing engagement between peoples on all corners of the globe (Modelski, 2003, pp.55-59). However, as Heywood points out, it can refer to various things such as processes, policies, strategies, an occurrence or an ideology. He suggests, its elusive meaning lays in the fact that it is not so much and it as a team (2007, p.143). The reason for the elusiveness of the term is that, as Heywood pints out, it involves many different facets which many different academics proclaim as its defining features. This provides the best summary of what globalization is and what it involves; however, different perspectives on globalization view these processes in different ways and provide competing explanations of their significance. The first of these to be outlined is the hyper globalist perspective (Held, D. and McGrew, A. (2003). Each perspective differs however on how the globalization process impacts on politics. The hyper globalists argue that globalization is leading the world into a period which will see the end of the nation state and the emergence of a global governance system. The transformation lists on the other hand reject this idea, and instead claim that the nation state is still relevant in a globalised world, but needs to adapt to the challenges that the increasing flows of capital and culture impose. On the issue of cultural flows there is again divergence amongst the perspectives. For hyper globalists, the path towards a homogenous world culture is inevitable as globalization develops. For transformation lists, the process of globalization is creating a world community of diverse cultures whilst for the skeptics, cultural interaction and integration is nothing new. On the question on the extent the world is actually globalised, there is also agreement and disagreement (Peter Garber, 2001). For both the hyper globalists and the transformation lists, the contemporary world is more globalised than ever before, with economics, politics and culture never more connected than in this age of mass media, internet and rapid communication. Globalization, they argue, has touched every corner of the globe, and will continue on that trajectory into the future. For the skeptics however, the world is not actually globalised but is instead regionalized. To back up this claim, they point to the massive inequalities between countries in the western world, and those in the developing world. 2.3 The International Markets In Which It Operates HSBCs International Network The HSBC Groups international network comprises of some 7,000 offices in 80 countries. A brief list is presented below: Fig 2: HSBCs International Networks Country Classifications To ensure that the key resources (management time, capital, human resources and information technology) are correctly allocated and that the exchange of best practice is accelerated between entities, the group has classified the countries where it operates into 3 categories: the large, the major and the international. These classifications are a function of sustainable, attributable earnings, the number of retail clients, balance sheet and size of operation. A brief presentation of this classification is shown below: Figure 3: Map of HSBCs Country Classifications Large: United Kingdom, USA and Hong Kong SAR/Mainland China. Definition More than one million personal clients Sustainable earnings greater than US$ 200 million Business Focus Concentrated group resources on wealth management Be a top 10 player in any market or region served Develop cross selling, loyalty programs and value added products. Major: Argentina, Canada, Malaysia, India, Kingdom of Saudi Arabia, Singapore and United Arab Emirates. Definition Sustainable earnings between US$ 100 200 million Business Focus Universal banks (personal, corporate, and investment banking with domestic business) Platforms for international group business Next generation of large companies Stable self funding entities Onshore HQ International: The rest of the world Definition Æ’ËÅ" Earnings below US$ 100 million Business Focus Platforms for international group business Limited domestic presence Nursery for developing management Tomorrows major businesses Supported by offshore HQ Banks under the HSBC Group Many of the members have changed their name into HSBC, The Hongkong and Shanghai Banking Corporation Limited to introduce the whole group under one brand name. Midland Bank HSBC Holdings acquired Midland Bank one of the principal UK clearing banks in 1992. Headquartered in London, the bank has a personal customer base of five and a half million, business customers of over half a million, and a network of almost 1,700 branches in the United Kingdom. Midland has offices in 28 countries and territories, principally in continental Europe, with a number of offices in Latin America. Hang Seng Bank Hang Seng Bank, in which Hongkong Bank has a 62.1% equity interest, maintains a network of 146 branches in the Hong Kong SAR, where it is the second largest locally incorporated bank after Hongkong Bank. Hang Seng Bank also has a branch in Singapore and two branches and two representative offices in China. Marine Midland Bank Marine Midland Bank headquartered in Buffalo, New York, has 380 banking locations statewide. The bank serves over two million personal customers and 120,000 commercial and institutional customers in New York State and, in selected businesses, throughout the United States. Hongkong Bank of Canada Hongkong Bank of Canada is the largest foreign-owned bank in Canada and the countrys seventh-largest bank. With headquarters in Vancouver, it has 116 branches across Canada and two branches in the western United States. Banco HSBC Bamerindus Banco HSBC Bamerindus was established in Brazil in 1997. The bank has network of some 1,900 branches and sub-branches, the second largest in Brazil. Hongkong Bank Malaysia Hongkong Bank Malaysia is the largest foreign-owned bank in Malaysia and the countrys fifth-largest bank, with 36 branches. The British Bank of the Middle East (British Bank) The British Bank of the Middle East (British Bank) is the largest and most widely represented international bank in the Middle East, with 31 branches throughout the United Arab Emirates, Oman, Bahrain, Qatar, Jordan, Lebanon and the Palestinian Autonomous Area, including an offshore banking unit in Bahrain. The bank also has branches in Mumbai and Trivandrum, India, and Baku, Azerbaijan, as well as private banking operations in London and Geneva. HSBC Banco Roberts HSBC Banco Roberts was acquired in 1997. Based in Buenos Aires, it is one of Argentinas largest privately owned banks, with 60 branches throughout the country. Hongkong Bank of Australia Hongkong Bank of Australia has 16 branches across Australia. It is the flagship of the HSBC Groups businesses there, operating under the name HSBC Australia, and providing a complete range of financial services. The Saudi British Bank The Saudi British Bank, a 40%-owned member of the HSBC Group, has 63 branches throughout Saudi Arabia and a branch in London. Figure 1: Banks under the HSBC Group Other associated Group banks are British Arab Commercial Bank, The Cyprus Popular Bank and Egyptian British Bank. Customer Segments of HSBC Group Personal Financial Services HSBC provides a full range of personal financial services, including current and savings account, mortgages, insurance, credit cards, loans, pensions and investments. In 2000, residential mortgages across the Group excluding Household grew by 15%, while non-mortgage personal lending increased by over 20%. Credit cards in issue grew by 20% worldwide. Sales of repayment protection insurance and deposit growth reached record levels. Current account balances in the UK exceeded  £ 10 billion for the first time at year-end 2000. The number of customers registered for e-banking services via the internet and telephone more than trebled in 2000. The internet generated sales of over 2.3 million products and 87 million transactions. Consumer Finance Through Household International, Inc., HSBC is now a major provider of consumer finance and a top 10 issuer of credit cards in the USA. Household provides consumer loans, credit cards, vehicle finance, mortgage financing and credit insurance to middle America. During 2004, Household achieved good organic loan growth, which it supplemented with portfolio acquisitions. The strongest growth was in the real estate portfolio and the mortgage services business, and also in branch-based consumer lending. Synergy benefits with HSBC included store cards and point-of-sale financing. Commercial Banking The provision of services to small and medium-sized enterprises around the world is core strength of HSBC. During 2000, HSBC increased its leading position in the UK business start-up market to 21% and attracted record levels of business current and deposit account balances. Business internet banking was offered in 20 countries and territories, and the number of registered users more than doubled to 600,000. Money transmission revenues, trade finance fees, wealth, savings and insurance products all showing growth during 2000. Corporate, Investment Banking and Markets This customer group comprises four main business lines Corporate and Institutional Banking, Global Investment Banking, Global Markets and Global Transaction Banking which focus on long-term relationships with major international corporations and institutions. Record results were achieved in 2000. The Global Markets business excelled, particularly in international debt issuance, risk management and structured products, and foreign exchange. Global Investment Banking was entrusted with a number of landmark deals in capital restructuring, corporate reorganization and strategic advice. Private Banking This customer group provides world-class financial services to high net worth individuals and their families. In 2000, Private Banking posted improved financial results in all regions, led by Asia, which had a record year. New business initiatives and a general improvement in investment markets led to increased client activity across a range of products. An increase in discretionary mandates, together with a strong demand for client-tailored structured products, contributed to higher fee revenues and dealing income. Funds under management grew by 18%, reflecting both net inflows of client assets and improving market conditions. 2.4 The Impact of Globalization on HSBC Corporate banking is the most profitable segment of HSBC, since it has globally recognized brand name and it has competitive advantage in international trade and finance. But the nature of competition in financial service is changing dramatically. Most competitive advantages are not creating long-term benefits and at best are temporarily improving yesterdays business. From the study it seemed to me that personal financial products of HSBC are mainly basic since it is less focused. Using the brand name and widening the personal financial product range, HSBC bank has the potential to become the leader in consumer banking market of the country. So, the concerned department should formulate strategy and policies to compete better with the challenging opportunities of the future. 3.1 Moral and ethical questions As an international organization HSBC sometimes faces some problems in different geographical location. This problem is the moral and ethical question. The bank operates in different conservative countries. The sociological limitations of these countries make some ethical dilemma for the bank. The bank always tries to involve with different corporate social affairs. So their different strategies sometimes have a little conflict with the existing ethical framework of those countries. 3.2 Conflicts When the bank started the journey in Africa in had to face a lot of problems in operation. Because the people of Africa have different social values and culture. So the bank had to gradually cope up with the existing culture. The climate change of Africa also made some problems. The general business policy had to change due to the conflict of the existing sociological forces. Though the bank is still changing their policy but still now there have some ethical and moral conflict. The anti-globalism policy of some countries makes the conflict with the globalized policy of the bank. 3.3 Legislation Corporate social responsibility is the one of the key marketing policy of HSBC. The banks main focus is to involve with more international corporate affairs by means of CSR. This planning has the impact on global marketing. But the corporate social responsibility issue is not always smooth in all in the countries. Different countries and region have some legislation and bindings in regulations relating to corporate social responsibility. In Asia the business policy sometimes faces some legislative obstacles and the bank have to face some problems in operations. Conclusion During the Second World War the bank was forced to close many branches and its head office was temporarily moved to London. However, after the war the bank played a key role in the reconstruction of the Hong Kong economy and began to further diversify the geographical spread of the bank. The post-war political and economic changes in the world forced the bank to analyze its strategy for continued growth in the 1950s. The bank diversified both its business and its geographical spread through acquisitions and alliances. This strategy culminated in 1992 with one of the largest bank acquisitions in history when HSBC Holdings acquired the UKs Midland Bank plc (now called HSBC Bank plc). However, it remained committed to its historical markets and played an important part in the reconstruction of Hong Kong where its branch network continued to expand. HSBC understands that there are many challenges facing todays youth as they prepare to engage in the increasingly changing and complex aspects of the real world. Recognizing the importance of educating, inspiring and equipping youth of all backgrounds to succeed in a global economy, we began a partnership with Junior Achievement USA (Junior Achievement) in 1942. We expanded this partnership to launch a global initiative in 2006 and began working with JA Worldwide.

Robert Frosts Poetry Essay -- Robert Frost Nature Poems Poets Essays

Robert Frost's Poetry Robert Frost said that a poem should begin in delight and end in wisdom Do you think that is true of the poems of Frost and the other nature poets you have studied? Frost's statement in the title is certainly true in some of his later poems and most nature poems, but in some cases, the wisdom comes first and delight is found at the end or, there is no delight only wisdom or, just delight or just wisdom. Not all poems abide by Frost's rule! 'The Pasture', being one of Frost's earlier poems, possibly was written before he made the statement in the title, as I am unable to find any wisdom hidden amid the lines, only a great deal of delight. The poem is written using iambic metre, with a clear rhythm. In the eight lines he uses, he creates clear delightful images for the reader. The poem gravitates around the theme of a country farmer's duties, except reading between the lines; this farmer enjoys carrying out these duties. He says that he will 'only stop to rake the leaves away' which gives the impression of him really wanting to 'stop' for longer and perhaps do some other jobs. After cleaning the 'pasture spring' he considers waiting 'to watch the water clear', this can be interpreted in different ways. Perhaps he wanted to make sure he had done the job properly, or it could be that he takes delight in watching the waters clear and wants to wait watch 'it clear' or perhaps it could be simply that he wants the moment to last, as he enjoys it so. In life I generally find that things I do not enjoy drag on and on, seemingly taking longer that they actually are, yet things that I enjoy seem to go faster. 'I shan't be long' indicates that he knows that he is going to enjoy his tasks an... ...poem, in fact that it surrounds the poem, with the delight vocabulary in amongst it. I consider the wisdom of this poem to be that we should all earn our life. Frost has demonstrated how the bird earns his, but it has raised the question what do we do to earn ours. This is an interesting angle to look at life from and must not be over looked; we should all give something back to the Earth, and earn our living space. After studying all these poems, I am now far more aware of plenty of points of view, thoughts and feelings. Each poem showed a different aspect on life, even though the message in some was similar. In conclusion, I deem the poets I have come across, highly calculated, intelligent individuals, wishing to share their ideas on the world with others. Their use of poetry as their line of communication to express themselves, is incredibly good!

Physician-Assisted Suicide and Euthanasia - Mercy Killing :: Free Euthanasia Essay

Euthanasia Mercy Killing Sue Rodriguez has reminded us all of our own mortality and our need to think carefully about the kind of society we want to live and to die in. Sue Rodriguez was known through the media, and her well spoken and eloquent speeches. People painfully in support of what she believed in, watched as her strength was sapped by the devastating disease (amyotrophic lateral sclerosis), and we were moved by her clear thought and her bravery as a person facing death. Here was a woman who acted on her beliefs with courage and tenacity and whose grace has enriched us all. It is no defense to point to the fact that a person has requested to be killed: "No person is entitled to consent to have death inflicted upon him, and such consent does not affect the criminal responsibilities of any person by whom death may be inflicted upon the person by whom consent is given," which seems to mean that no one has a right to consent to have death inflicted on him or her. In addition, if a person causes the death of another, the consent of the deceased does not provide the person who caused the death a defense to criminal responsibility. Is there a difference, do you think, between a person who, at a dying person's request, prepares a poison and leaves it on the bedside for that person to take, and a person who helps the patient to drink it or who administers it directly at the request of a dying person who is unable to take it personally? Is there, in short, a real distinction between killing and letting die? Well, this is the difference between passive and active euthanasia, and if you believe in euthanasia, you must decide which one is correct or even accept both to be correct depending upon the situation. We must carefully think through a number of conceptual issues. What is a person? What is death? How does the difference between active and passive function in arguments for and against euthanasia? Is there any difference between killing and letting die? Suppose the doctor agrees to withhold treatment... The justification for his doing so is that the patient is in terrible agony, and since he is going to die anyway, it would

What should Betty do?

Betty needs to evaluate the ethical and legal aspect of the situation. Did Betty lied for the Senior Management position? The question Is about what Is right and what is ethical and, what Is the right thing for Betty to do? The current proposed action for Betty Is, whether the action Is legal? According to Bagley and Savage (2009), It Is vital to address the legal Issue first In order to establish the perception that legal compliance is the starting point for any standard.Also the authors stated that â€Å"when you try to keep to the letter of the law while undermining the spirit, you are likely to violate the letter in the end† (p. 26). This implies that it is better to adhere to the law because law helps to shape the competitive environment which affects each of the five forces that determine the attractiveness of an industry. In this regard being part of senior management, it is important for Betty to choose the legal path. Does answering yes to the legal issue, maximize sh areholders value? There are two answers to the question, yes or no. If Betty answers yes, the next question Is, Is It ethical?The Issues of ethical are to prove o the customers, employees, community, environment, and suppliers than satisfying the shareholders. If the proposed Issue maximizes shareholders value and It Is ethical, then Betty has to disclose to the human resource department. Similarly, If her answer in maximizing shareholders value is no, then Betty requires to evaluate the effects and cost on shareholders with regards to other stakeholders. The question is would it be ethical not to take action? If the answer to this question is no, then Betty has to disclose her actions to shareholders.How should Human Resources handle his situation? Since human resources have requested Betty's personal and educational information to update her records, the human resources department needs to give her a deadline as to when the Information is due and also give her the option to set a meeting If she Is unable to come up with the Information at the stipulated time. Until human resources receives the Information or hears from Betty, they should give her the benefit of the doubt without making any Judgment or assumption. In the event where Betty is unable to prove that she has an MBA, and decided to come clean,Human resources should offer her a step down with the option to complete her MBA, voluntary resignation and firing her should be the last resort considering her outstanding performance during her ten years tenure at Colossal. As Senior Vice President, the position requires legally astute managers and leaders are expected to adhere to the laws and ethical standards. As managers, they have to set the ethical tone of the company and employees. Go ethical behavior from leaders is considered good for a business and the authors stated that â€Å"patterns of unethical behavior tend o result In Illegal behavior over time† (p. 3). Reference Bagley, E. & Savage, D. (2009). DUMB 610 course pack: Managers and the legal environment. Coinage Learning: Mason, OH. Is Shaker's behavior ethical? Sharked behavior on one hand is unethical because he was someone â€Å"in the know', he gathers information through colonization from coworkers and shares the same information with other coworkers who may use the information to their advantage. This portrays Sharked as an unethical person that lacks integrity, fairness and honesty. On the other hand, Sharked has the right as an employee to ask questions bout the relationship between his boss and Sheila Sharpe.Sharked should review the company's code of conduct if available for guidance or call the company's ethic hotlist to report his suspicion. According to Bagley and Savage (2009), it may be worthwhile to inform other employees about unethical situation. If other employees did not show interest, through evaluation of his beliefs, Sharked can follow what he feels deem to proceed on the issue. Does it make a difference if the allegation of the affair between his boss and Sheila Sharpe is true or false? It does difference if the allegation of the affair between Sharked boss and Sheila Sharpe is true.If the affair is false this can lead to destroy the personal character of Sheila Sharpe. As a manager, he should set the stage for better ethical environment. As the manager, he the responsibility to enact code of conduct, training employees and arrange a method of reporting misconduct. Sam Cipher finds out that Sharked has been gossiping about him and Sheila Sharpe. Assume the gossip about Sam and Sheila is not true, and Sam wants to fire Sharked. Should the Human Resources Office support his decision? This is a conflicting situation the Sam Cipher should must decide as what is the right thing to do in this situation.According to Barrack â€Å"when trying to resolve problems that raise questions of personal integrity and moral, managers should ask, who am l? † This will reveal Sam Cipher feelings in terms of the conflict at hand and determine if the conflict may affect the company. The Human resource should ask, who are we as an organization? The human resource department should determine the interpretations of the ethical implication on the company. The human resource department should insider the position of the organization in terms of relationship with the stakeholders.

An Analysis of How Mass Media Affects the Youth

AN ANALYSIS OF HOW MASS MEDIA AFFECTS THE YOUTH Imagine a world without media. Can limiting the amount of media in today's society, decrease the affects it has on the young minds of today or not? Can their minds develop an intellectual way of thinking and behaving under a restricted amount of media? Being so, media everywhere has both negative and positive influence on the youth. This essay will discuss such influences of the media on the youth as well as how they can be addressed. First, the mass media affect young people’s fashion sense.Simply take a glance at the way young people around you dress nowadays, it is probably something they have picked up over the internet or magazines. What they are wearing may look similar to what famous actors or singers have worn recently. When choosing what to wear, most of young people have a tendency to choose what is said or shown to be fashionable by famous people. We cannot deny that the mass media have a great contribution to shaping the young people’s way of thinking. What they watch on TV, radio and what they read in newspaper and magazines affect, without their awareness, a great deal to their thinking.Does what His Majesty the king or the honorable prime minister say on TV mean anything to you? Does what your music idols wear affect your taste of fashion? I definitely believe the answer will be â€Å"yes†. (Berger, Gilda. Violence and the Media. United States of America: Moffa Press, 1989) Although most of our media appears to be superficial and meaningless fluff, violence and chit chat, it is also a source of education, wit and non-violent entertainment. Both salesmen and individuals wishing to promote various things have at some point made use of the different forms of the media.They have used the media to promote what people should wear, eat, do and even value. The effects of media will vary with a child’s age and stage of development. (McQuail, D. , 2008. McQuail’s Mass Commun ication Theory. 5th ed. London: SAGE Publications Ltd) Another positive side of mass media is that it keep the people updated with the happenings in the world, the internet brings so much knowledge at our disposal, television entertains us, there are so many informative channels like discovery, national geographic, the history channel to name but a few.In brief, it can be said that if the media plays negatively, it can be disastrous, but when it plays positively, it can bring satisfaction, happiness and a feeling of awakening among the masses and the youth in particular as it informs the society about what is occurring around the world and even acts as the surveillance part of the society by giving advices, how-to’s, warning the people about oncoming natural disasters like storms, earthquakes to name but a few. (http://www. cps. ca/english/statements/PP/pp03-01. df) Although it is good that young people have such a variety of choices, some of the ideals in our culture are pre ssed upon them so heavily and are sometimes even demanded of them that they could leave them with no choice at all but to turn to the media. Magazines, television programs, movies and advertising are very well known forms of media and are used constantly in our society to influence young people’s lives. Some people complained that the youth nowadays tends to be lazier and more violent and want to come in for a share of social's product as much as possible.This is simply the result of bad programs shown on the media, incontrollable websites and even the carelessness of parents. To be free from their children, some people allow the children to surf the webs, without noticing that there are plenty of disasters on Internet which the young have little experience to deal with. People, especially teenagers, always have an idol and they tend to follow what their idols do and say no matter these things are good or bad. (Ruddock, A. , 2001.Understanding Audiences: Theory and Method. Lo ndon: Sage Publications Ltd. ) Media is a large part of the lifestyle of young people. The negative effects of the media in television, internet and magazines are problems that need to be dealt with promptly. The only solutions that can be given to minimize these problems are parental and school involvement. To address these problems, schools have programs that promote media awareness. These programs would allow teenagers to understand how media has an impact on them socially.Parents also have the ability to enforce media awareness on their children. It is their duty to control and monitor their child's viewing habits. If parents do not influence their children, the media will do it for them. If these problems are not dealt with, young people are going to be less confident, more violent and possible drug abusers. In conclusion, we have absolutely no control over the media. However, we do have the final decision on the path we choose to take. The extent of the power mass media s able to influence us only reaches this far; the rest is really still within our control. As individuals, young people also must control their actions and learn to grow safely and healthy in the changing environment. REFERENCES 1. Berger, Gilda. Violence and the Media. United States of America: Moffa Press, 1989 2. http://www. cps. ca/english/statements/PP/pp03-01. pdf 3. McQuail, D. , McQuail’s Mass Communication Theory. 5th ed. London: SAGE Publications Ltd,2008 4. Ruddock, A. , Understanding Audiences: Theory and Method. London: Sage Publications Ltd,2001

Girl with a Pearl Earing Essay

Those who don’t have power seek to gain power through others Griet gains power through Vermer in the household and through his death when she receives earrings over Catherina†¦and through Pieter when she marries him Frans gains power over his own life when he runs away Catherina in having children gets power Van Ruven maintains power over family and Griet – painting only Catherina loses power over Griet as Vermer constantly chooses to support Griet. Vermer loses power over Griet and his household because of money and Griet Tanneke loses power when Griet comes and takes her place Van Ruven loses power over Griet Griet gains power for her life but she does not have the power to make the decisions she truly wants to. Agnes loses her sister to the family Chevalier is trying to say: There is no such thing as completely powerful or powerless in the novel, sometimes power requires action and some conforming to society’s actions and expectations, with intelligence comes power, manipulation can bring power, status gives inherent power. Themed base: Power is gained through status Power is gained through manipulation Power is gained through intelligence Character based: Griet Catherina Tanneke 2. Conflict between responsibilities and desires Vermer – To be responsible for being a loving husband and provide for the family but he just wants to be with Griet and paint. Needs to keep Van Ruven happy but doesn’t wasn’t to lose Griet. Griet – Supposed to be a maid but wants to be free to be with Vermer and to help him paint, marry Pieter and provide for her family but wants to be free of male dominance and make her own decisions. (Wants to be her own person – paying the price of being maid-earrings). Hair – supposed to be a good girl but doesn’t want to be. Frans – The mini story of Griet used as a foreshadowing technique (same conflicts) Catherina – Wants to be rich, surrounded by people and loved but is supposed to be a good wife and mother. 3. A maid came free Find three parts that state – Discus it (why Chevalier included it and what she wants the audience/reader to take from it)

Family Assessment Assignment Essay

A family nursing assessment was done on the Lois G. family during three nursing visits over a period of one month. The family lives at 1234 Main St. and their home phone number is 314-987-6543. This is a lower- middle class (Friedman, Bowden & Jones E.G., 2003), African American, Baptist, single-parent, career, divorced family that is child-oriented and not geographically mobile. Lois is 45 and has three children, Carmen, a 16 year old girl, Emille and Camille, twin 9 year old girls. The mother is the sole custodial parent of the oldest child. Carmen has minimal contact with her father, Wayne, whom her mother divorced when she was 2 years old. The twins’ father, Sherman, has joint custody and shares full parental responsibilities for their care. Lois does not have a relationship with either Wayne or Sherman. The twins live with their father 3 to 4 days a week and then spend equal time with their mother. The family is in Duvall’s 5th life cycle stage. The potential task and transitions for this family are changes in roles and status; career changes; loss of parent in family of origin and changes in physical health (Friedman, et al., 2003). In addition to these developmental tasks, the family is currently facing the tasks of balancing freedom with responsibility and problems with parent-teenager communication. The family nursing diagnosis for this family is â€Å"Parental Role Conflict† and â€Å"Deficient Health Care Knowledge† which is related to the family’s current health care concerns. Lois has a master’s in education and mathematic. She is a high school math teacher and values education and good grades. Carmen is social, active, but quite. Carmen does assisted with the care and supervision of the twins, but now is involved in more school and social activities that take up most of her free time. She has a mild interest in establishing a relationship with her father and states he is attending sports activities and making same efforts to be a part of her life. She is an A student and participates in high school sports and church activities.  Camille and Emille are both very outgoing and enjoy being around their older sister and being the center of attention. Camille and Emille like living with both of their parents, but say it would be nice if they could just stay at one home and still have both parents there. Emille does very well in school, and although Camille is working at grade level, she has been struggling in some subjects. The family is very active i n their church and attends services every Sunday and bible study on Wednesdays with her sister and her family. In Lois’ family of origin, there are five children and she is the middle child. She has an older sister, an older brother and two younger brothers. Her grandparents on both side of her family are from Mississippi, but later moved to St. Louis to raise their families in better living and working conditions. Her parents are from St. Louis. Lois’ mother, Catherine, died of colon cancer when Lois was 28. Lois’ father, JC, is in the late stages of Alzheimer’s disease but is able to stay in his home because his second wife, Ms. Verdell, provides him 24 hour care. This illness has been very difficult for the family but they have a lot of faith in God and this has assisted them in dealing with his slow decline. Lois states she is very thankful that her father has the support of his wife, because she doesn’t feel she and her sister would be able to provide him the type of care he receives from her. Lois states she has a very good relationship with all of her immediate and extended family members. She is very close to her sister and sees her and her sisters’ family at least on a weekly basis, if not more often. Her three brothers, who are unmarried, live out of town but come to St. Louis to visit frequently. She is also close to her extended family on both her mother and fathers side of the family and will travel to Mississippi several times a year to visit them. Lois states that she is not aware of any health issue with her siblings although she thinks her oldest brother may have high blood pressure. She had aunts on both sides to die from cancer (unknown type) and two uncles to die from heart disease. The nuclear family has no special needs, is not experiencing any major illnesses, nor is there an immediate family member with disabilities. Lois is experiencing a lot of stress contemplating a hysterectomy this summer due to uterine fibroids and menorrhagia. Carmen has been experiencing irregular menses, but now is on birth control pills (BCP) to regulate her cycle. She however, doesn’t want to take the BCP’s. The  twins have mild to moderate eczema, which is being treated w ith a prescription topical steroid, but this is inconsistent because when the twins are with their father he doesn’t always apply the daily ointment as ordered. There is no history of surgeries, chronic or prolonged illnesses, asthma or allergies in the family. Lois states she needs more information on treatment options for her fibroids; treatment options for Carmen’s’ irregular menses and a better way to make sure the twins are using their medication for their eczema when they’re at their father’s home. Lois has lived in the St. Louis area all of her life and now she and her family live in Hazelwood MO, a middle-class, culturally diverse suburban area in St. Louis County, MO. Her home is easily assessable to highways, schools, hospitals, shopping and entertainment. She is able to easily get to her sisters’ and fathers’ homes and to church. She doesn’t have a lot of interaction with her neighbors; her community is centered more on where her family and church are located and not necessarily on where she lives. Lois lives in a nicely decorated, well maintained, three bedroom ranch home, with a fenced yard on a low traffic street. Lois and Carmen have their own bedrooms and the twins share a bedroom with twin beds. She has a finished basement that the children utilize for their recreational activities. There are several TV’s and computers in the home and each person has access to these for both leisure and school work. The family room is just off the kitchen and this is the center of family interaction. The family’s communication is didactic and usually occurs around the kitchen table at meal times. The twins review their day at school and Carmen relates what her upcoming activities are. Lois reviews their progress in school, or addresses issues specific to each child. She does have one-on-one with each child, although not every day, it is several times a week. Lois states communication with Carmen has become more difficulty over the last 6 months. Lois and Carmen have always been very close, but as the twins have required more of Lois’ attention and Carmen has gained more independence, she feels this is changing. Although Lois states that she has always been able to talk with Carmen, she now feels there are more disagreements and some lack of communication. Lois feels Carmen doesn’t show her the expected amount of respect when she is told to do something or reminded to do chores and her tone is not acceptable to Lois. Carmen talks freely with her mother  to negotiate her wants and needs or to express her feelings, but gets angry when she feels her mother is unre asonable in her expectations. She states she wishes her mother would listen more and not raise her voice and then get angry at her when she does the same. Lois states there are areas that she makes the sole decision, like home rules and behavior expectations; some areas that are negotiable, like social activities and the use of BCP’s for irregular menses; and then there are areas that Carmen makes her own decisions, like clothes and hair styles. I explained to Lois this is a normal pattern for adolescent development and that some research has shown that when the child is young they are more likely to have value agreement with the parent, but it seems relatively uncharacteristic of families with middle and late adolescents (Edgar-Smith, 2010). Currently Carmen does not want to take BCP’s because she said it makes her feel â€Å"funny†. She isn’t able to give a broader description of the feeling and hasn’t voiced any specific physical complaint or symptom, but just states she wants to stop taking the BCP’s. Lois and Carmen had a discussion around this issue and agreed that Carmen would take the BCP’s for 6 months and then follow up with her doctor to see if continuing or stopping the BPC’s would be the best option for her. Lois is able to communicate openly with both Camille and Emille and they are responsive to the rules and expectations that Lois has laid out for the household and individually. Carmen will talk to the twins, but it’s usually to give correction or instruction, not to inquire. Lois states the twins share their own style of communication which is verbal and non-verbal when interacting with each other. With others, Camille will usually start the communication and then Emille will join in. Lois prepares all the meals and is very aware of the importance of a balanced meal plan. She makes breakfast and lunches for everyone in the morning and then cooks dinner every night. She usually cooks the meals while the girls are doing homework, watching TV or playing games. She said she needs more help at meal times. I asked her if she could assign task for each child to do so everyone would have a part in meal preparation and she said she would start a routine that involves all the children in this. Carmen is capable of independent meal preparation (but does not initiate this), so she will be the one to set up the food preparation and organize items for the twins. Lois will give specific instructions on what she wants everyone to do, so she won’t have  the entire responsibility of meal preparation for every meal every day. Lois, as the mother and only parent in the home, is the sole p ower source for decision making in the family and has reward and coercive power over the children, although she will confer with the twin’s father due to the legal agreement of joint custody. Carmen, as the oldest child, has inferred power over the twins. The twins, as the two youngest children, are on an equal power base. When asked about the closeness in the family structure, Lois feels she is closest to Carmen and Camille. Carmen is closest to her mother and Camille. Emille is closest to Camille and her father. Camille is closest to her mother and Emille. Lois doesn’t feel there is a lack of bonding with any of the children. The family exhibits the traditional middle class African-American values of strong family bonds; support from kin and friendships; flexibility in family roles; and strong religious commitment and participation. She has the middle class values of honesty, hard work, progress, achievement and respectability (Friedman, et al., 2003). Individualism and equality are valued, but she stresses respect for God, family and elders; good grades and academic achievement above all else. Health care for the children is important to her. She utilizes her health care insurance to makes sure they have all the needed physicals, immunizations, eye and dental care recommended by their pediatrician. She has delayed her own routine health and dental care and screenings to meet work or family commi tments. I explained to Lois that in a recent study a questionnaire was given at both men and women to evaluate family burdens; domestic responsibilities; the appraisal of work and family; and values involved in work-family balance. The results of this study show that, in the present economic and cultural context, assuming family burdens and domestic responsibilities increases the positive appraisal of work and family (Cantera, Cubells, Martinez & Blanch, 2009). Lois sees her family as very healthy since there are no illnesses or major health crises; but also sees how delaying her health care could directly affect the health status of the family. The children are active in sports, but Lois feels she has been neglecting herself by not getting the exercise she has been used to even though her weight remains consistent and within normal limits. The family’s diet consists of all food groups and is appropriate for each child’s growth needs. All the children are within their normal body mean index (BMI). Meal  times are structured and usually occur at home, although she will have one or two nights a month after church where the family eats out. I educated Lois regarding several studies that have invest igated the effects of diet on the growth of fibroids. According to the National Institute of Health (NIH), recent findings from a study of more than 22,000 African American women showed that women who consumed milk, cheese, ice cream, or other dairy products at least once a day were less likely to develop fibroids than were women who consumed dairy less frequently (National Institute of Health, 2013). Lois states one thing she makes sure she does is get enough rest; she sleeps about 7 hours each night. If she feels she needs more rest, she goes to bed earlier. She doesn’t drink alcohol, smoke tobacco, use illicit or recreational drugs, nor do any of the children engage in any of these practices. The main stressor the family is experiencing is the parent-adolescent relationship which Lois is aware is a normal developmental task that the family will progress through. Another area of stress Lois expressed is lack of knowledge related to treatments for uterine fibroids. She was given educational material from the NIH website factsheet on uterine fibroids and current studies and treatment options. Also Lois wanted information on current treatment options for teenagers with irregular menses. Lois was given information from the PebMed website on a study to determine the effectiveness and acceptability of progestogens alone or in combination with oestrogens in the regulation of irregular menstrual bleeding. The study results state there is no consensus about which regimens are most effective and further research is needed (Hickey, M., Higham J.M., Fraser I. 2012). I encouraged her to follow up with Carmen’s doctor after the 6 month course of BCP’s and then discuss her options. Lois was also given information on treatment options for eczema (Weston, 2011). I encouraged her to have the twin’s father apply the medication to them daily and if he wasn’t able to adhere to the treatment schedule, she could have the twins apply their own ointment. The family handles stressors well; overall family adaptation is appropriate; and the family is meeting all the expected developmental task of this stage. See attachment for genogram. References Cantera, L., Cubells, M., Martà ­nez, L., & Blanch, J. (2009). Work, family, and gender: Elements for a theory of work-family balance. The Spanish Journal Of Psychology, 12(2), 641-647. Edgar-Smith, S. E. (2010). Family relational values in the parent-adolescent relationship. Counseling & Values, 54(2), 187-200 Friedman, M. M., Bowden, V.R., & Jones, E. G. (2003). Family nursing: Research, theory, and practice. (5th ed.). Upper Saddle River, NJ: Prentice Hall. Hickey, M., Higham J.M., Fraser I. (2012). Progestogens with or without oestrogen for irregular uterine bleeding associated with anovulation. Cochrane Database of Systematic Reviews 2012, Issue 9. Art. No.: CD001895. DOI: 10.1002/14651858.CD001895.pub3. National Institute of Health. U.S. Department of Health and Human Services, National Institutes of Health. (2013). Uterine fibroids. Retrieved from United States Government website: http://report.nih.gov/nihfactsheets/ViewFactSheet.aspx?csid=50&key=UWeston, W.L., (2011). Epidemiology, clinical manifestations, and diagnosis of atopic dermatitis (e czema). http://www.uptodate.com/home/index.html.

Armageddon & Physics Essay Example for Free

Armageddon & Physics Essay In 2007, the September 1st issue of The New Scientist alleges that the film Armageddon is shown by the management training programs of the National Aeronautics and Space Administration (NASA). A 1998 Jerry Bruckheimer-produced disaster thriller directed by Michael Bay in which deep core drillers attempt to avert an asteroid’s collision with the planet Earth, The New Scientist contends that NASA’s screening of a razzle-dazzle blockbuster claiming ground in science, is purely for entertainment purposes. â€Å"†¦the screenings are just a game for NASA’s space geeks: who can find the highest number of impossible things in the movie? † Regarding the scientific fallaciousness of Armageddon, astronomer Philip Plait has many contentions. Plait notes that the introductory premise of the film, in which an asteroid of the same size which humanity faces was a â€Å"dinosaur killer† that possesses the same destructive capacity of â€Å"10,000 nuclear weapons. † However, he asserts that this is a severe underestimation, for the fictional asteroid would actually release at the very least, eight hundred thousand nuclear weapons, based on conservative estimates. Plait implicitly infers that the writers were going for a dramatic figure, but one whose complete lack of scientific basis leads to a severe underestimate. It is also preposterous for it to be impossible to communicate the drilling experience of an oil rig crew to astronauts or engineers, former engineer turned writer Tom Rogers notes. However, this is how the movie rationalizes the oil rig crew’s participation in Earth’s salvation despite their complete lack of astronautical experience. But even excusing such a premise, Rogers notes that the film stretches credulity when the Mir space station rotates at high velocities to induce artificial gravity. Amazingly enough, it rotates so fast that it can create gravitonic conditions in under half a minute, despite the fact that the Mir station’s mass exceeds a hundred tons. Rogers’ contention in this scenario is that the planetary gravity conditions could not be possibly simulated unless the human’s height is a small percentage of the rotational radius. As such, the astronauts would only experience gravitonic force on both ends of their bodies, which would feel â€Å"disorienting and probably cause [them] to stumble and vomit. † The Jupiter Scientific Organization also asserts that NASA’s plan of inserting a hydrogen bomb eight hundred feet deep into an asteroid that is three hundred miles wide – essentially a Texas-sized asteroid, which is exactly what it is called at one point in the film – does not actually scale very well. The film’s core (all pun intended) premise is actually absurd: attempting to split an asteroid with two pieces by exploding it with a hydrogen from within would be like hypothesizing that a single hydrogen bomb could fracture the state of Texas. It’s â€Å"like a pin-sized hole no deeper than a scratch in a ten-foot rock. † Such a hydrogen bomb â€Å"would roughly be like lighting a match. Can the ignition of such a match split a ten-foot rock? † Rogers also observes that a flaming shuttle crash site contradicts what the astronauts are told earlier about the gravity being about a tenth of that on the planet Earth. Such a low gravity cannot support an atmosphere – which is why they wear space suits in the first place: the asteroid surface does not and could not hold oxygen – yet for some reason, flames burn in the absence of oxygen. Lastly, a successfully halved asteroid would still be disaster, as the gravitonic forces they exert would cause catastrophic tidal changes that would eradicate most of the Earth’s population. â€Å"Sometimes there’s just no way to have a happy ending,† Rogers notes. â€Å"Feedback. † The New Scientist, Issue 2619. 01 September 2007.Plait, Phil. â€Å"The Astronomy of Armageddon. † Phil Plait’s Bad Astronomy. 08 August 2007. Retrieved June 6, 2008 from: http://www. badastronomy. com/bad/movies/armpitageddon. html â€Å"Movie Review of Armageddon (and Deep Impact) from a Scientific Viewpoint. † Jupiter Scientific Information. July 1998. Retrieved June 6, 2008 from: http://www. jupiterscientific. org/sciinfo/armageddon. html Rogers, Tom. Insultingly Stupid Movie Physics: Hollywood’s Best Mistakes, Goofs and Flat-Out Destructions of the Basic Laws of the Universe. Connecticut: Sourcebooks Hysteria, 2007. Armageddon & Physics. (2017, Jan 08).

UNIT 5 DISCUSSION BOARD Essay Example | Topics and Well Written Essays - 500 words - 2

UNIT 5 DISCUSSION BOARD - Essay Example Other government funded interests such as education, military and infrastructure will suffer greatly as well. According to the Commerce Department, the yearly payment on this debt, the deficit, reached $725.8 billion. This represents a 17.5 percent increase from 2004 (Armstrong, 2006). These figures are well past most peoples’ comprehension. If, for example, a person were to spend a million dollars a day since the birth of Christ, they would have to continue the spending spree for 700 more years to have spent one trillion dollars. Multiply that amount by eight. That still does not equal the current national debt. Started in 1791, the national debt was, by those days’ standards, an incredible $75 million. Due to President Andrew Jackson’s prudent approach to government spending, the national debt was lowered to, again adjusted to today’s standards, a much lower level – $37 thousand (Suter, 2004). The Reagan/Bush administrations of the 1980’s ran the debt up by historic proportions. When President Clinton took office in 1993, the debt stood at $2.4 tr illion. The massive increase of debt was not used for infrastructure, education, public programs or even to finance a war. As a result of Reagan’s ‘trickle down’ economic theory, the money wound up in the pockets of the rich. In the early 1990’s, Congress adopted a ‘pay-as-you-go’ policy and federal spending cuts which resulted in budget surpluses for four consecutive years. Clinton announced that the nation could pay off the debt by the year 2013 if it stayed on the present course (Schoen, 2006). That optimistic predication has long since been forgotten. Since 2000, the debt has tripled. The ‘pay-as-you-go’ policy expired in 2002 allowing Congress to cut taxes, a politically advantageous move while also increasing spending (Schoen, 2006). The current President Bush administration cut the taxes of the rich while increasing military

Description of an advert Essay Example | Topics and Well Written Essays - 2500 words

Description of an advert - Essay Example The consumer marketers for the company emphasize  on push strategies  where their sales force convinces the retailers and dealers to carry, promote as well as sell the products of the company to the end users (Ryan & Jones, 2012). In contrast, the consumer marketers emphasizing pull strategies  haveheavy reliance on advertising as well as consumer promotions in drawing customers into the stores. The aspect of tools in terms of choice is influenced through company size. The market leaders afford more advertising while using sales promotion sparingly. In contrast, smaller competitors aggressively use sales promotion (Viardot, 2004). The brand of perfume in the advertisement is Dior perfume for ladies. The product is sleek, executive and fancy targeting the segment that keeps trying new products. There are various scents denoting warmth and comfort including vanilla or sandalwood. Subsequent fragrances, like clary sage or grapefruit could awaken the senses while making the person feel rather energetic (Copper &Hiebing, 2000). The emphasis on the notes in the fragrance alongside promotes the positive feelings across all people while combining such components with original scent combinations which will ensure that curious consumers about the product try it out (Jain & Griffith, 2012). For example, adding black pepper oil to the cologne for women gives it richer and earthier scent. For this reason, the ingredient remains to be an exotic aspect that draws more customers in irrespective of the inclusion of the traditional notes such as musk within the fragrance. The advertiser is rather informative to the audience. The advertisement starts with the identification of the product or service through what it is, who buys it, at how much they pay and how much it costs for to produce it, why consumer demand for the product exists, and where the product sits as compared to similar products and services available currently. The advertisement also describes the marketplac e rationale across various differences between the product and that of competitors (Kumar, 2011). Looking at price, quality, new ideas and approaches, and how the product appeals to specific customer base, the advertisement is responsive to the existing customers as well as new customers attracted into the market. The advertisement is rather specific about the manner in which the product and subsequent service improves on the already existing, the quality control use, the post-purchase evaluation (obtaining feedback) as well as the scope of service to be provide in terms of responsibilities, expectations and liabilities. The colours used in the advertisement relate to the feminine gender. The text is soft and appetizing to the feminine gender as well. The models used in the ad are young, beautiful and aggressive to trigger a sensation brought about by the use of the product in question. In my opinion, they have been used correctly. The marketers in this case prove to be well experie nced sales executives (Mercer, 1996).   Marketing in this case forms the first strength to the company’s success as well as huge competitive edge. Professionalism is also depicted in the ad and includes everything from the maintenance of confidentiality all the way to the hiring of the very best staff to deliver organisational objectives. Individual attention is based on each client's experience towards tailoring the same into a state of preference. For repeat business and