TCP Essay Example | Topics and Well Written Essays - 2500 words

TCP - Essay Example The two paradigms are first, international marketing gives a vast and an unlimited scope at which marketing can be approached and second, the multidimensional nature of international market brings along several uncontrollable factors that need to be strategically dealt with in order to succeed in the global business environment. International Marketing strategy of a firm can be grouped in the SLEPT grouping factors, which are social, legal, economic, political, and technological. A brief overview of these factors gives a clear picture of the reasons and implications behind International Marketing strategies being followed by firms operating globally. A case of Hyundai Motors would help understand the implication of SLEPT factors better. All businesses consist of certain uncertainties as there is no guarantee of stability in the growing competitive market. Like all business ventures, Hyundai also has some of the limitations in their business. They are as follows: Risk Factors - In the course of its business, Hyundai is exposed to a variety of market and other risks including the effects of demand dynamics, commodity prices, currency exchange rates, interest rates, as well as risk associated with financial issues, hazard events and specific assets risk. Whenever possible, we use the instrument of insurance to mitigate the risk. Business Risk- The automotive industry is very capital intensive. Such investments require a certain scale of operation to generate viable returns. These scales depend on demand and to continue with the growth, momentum is needed to be viewed (Maarif, n.d.). With modernization, there is a phenomenal change in the behaviour and demands of consumers. The consumers are now ready to accept the products of the outside countries with ease. This psychology has lead to easy acceptance of the products of the company, worldwide. The easy and smooth functioning of