Factors that Contribute to the Popularity of Reality Shows...

Research aim and significance This study examines voting – a feature of interaction and engagement of audience with reality television. The study aims to investigate which factors influencing on television viewers’ decision to vote and also provide an exploration on their psychological side which may be vital for understanding their interactive behaviors. In the context of greater interaction between the programs and its audiences has been stimulating by television producers, it is significant to research this interactive form of reality television that encourages deeper audience participation. The findings of this study offer view on multiple sides involving opportunies and challenges for broadcast media companies and digital platform†¦show more content†¦In its most famous form (in such series as Big Brother, The X Factor, Idol and The Voice), reality television has been transformed into interactive cross-platform media experience, soliciting direct audience participation, by telephone and the use of interactive functions of digital technology (Charles, 2012). Griffen-Foley (2004) argued that all of these media outlets have sought to attend their consumers as ‘textual actors’ which boosted the perception of engagement and generate a ‘loyal community’ of audience. Among them, voting is assigned as a prominent and lucrative option of viewer feedback, particularly in talent-based reality shows (Enli Ihlebà ¦k, 2011). Godlewski and Perse (2010) developed the theory of audience activity to scrutinize the relationship between viewing motivations, recognition of the participants, ‘cognitive and emotional involvement’ before, during and after exposure to media content. The scholars discovered that, instead of according with the levels of cognitive and emotional involvement during exposure, reality television provides to the audiences new kinds of post-exposure activity and also opportunities for finding previously unavailable ‘additional gratifications’ through voting to affect the program’s result. Such interactivity creates involving experiences via the active control of the media. In addition, there is a higher level of psychological engagementShow MoreRelatedNegative Stereotypes in Reality Television1639 Words   |  7 PagesAs Reality TV becomes more prominent it seems as though negative stereotypes overtly saturate this genre of entertainment. 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